The Brief

Support Cheltenham Festivals and sponsors (including Waterstones bookshop) for successive years in order to transform marquees in support of various themes every year. Increase dwell time and audience enjoyment.

The Solution

Working across multiple sites, in dozens of marquees, and for a range of sponsors, the treatment of each marquee varies every year.

Fabric and colours provide an infinite palette to create bespoke, themed environments in a range of different marquees and temporary structures for the illustrious Cheltenham Festival.