Venue Transformation Case Study
Ferrari 12 Cilindri Launch at STEAM Museum
The Brief: A Prestigious Launch Event at STEAM Museum, Swindon
Dick Lovett, the official Ferrari dealer based in Wiltshire, hosted an exclusive UK launch event for the Ferrari 12 Cilindri. The event took place at the iconic STEAM Museum in Swindon, where Oasis Events was tasked with researching the venue and transforming the Great Western Hall into a stunning backdrop for this prestigious event, designed to impress VIP guests.
The Solution: Transforming the Great Western Hall into a Luxurious Event Space
Highlighting the Heritage of STEAM Museum
To honour the industrial heritage of the STEAM Museum, we designed the venue transformation to emphasise the venue's unique architectural features. The girders, metalwork, and brickwork were highlighted, creating a dramatic yet refined atmosphere that perfectly complemented the luxury brand.
Using Ferrari-Red Drapes and Modern Design Elements
To create a cohesive and visually striking environment, 8-meter Ferrari-red drapes were strategically placed to soften the industrial elements. This bold colour was complemented by a sophisticated tablescape design, featuring sharp black-and-white contrasts in the furniture and linens. The result was a sleek and modern look that enhanced the prestige of the launch event.
Collaboration and Attention to Detail
The event was a collaborative effort between Oasis Events, Dick Lovett, and the Italian production team, Genius Projetti. Working closely with the STEAM Museum's event team and Relish Event Catering, we ensured that every detail aligned with the premium quality expectations of the VIP audience. From protecting the listed status of the building to the meticulous coordination with technical production, every aspect was handled with care.
Delivering Excellence: A Curated Team for a Seamless Transformation
Expert Suppliers and Impeccable Execution
A curated team of expert suppliers was brought on board to deliver key elements of the event, including drapes, table settings, outdoor foliage, floristry, furniture, and props. Oasis Events managed every detail, from recommending updates to reception areas to the removal and replacement of venue graphics. The venue transformation, event execution, and de-rig were completed within three days, with outstanding feedback from the client, who stated we “smashed it.”
Conclusion: Setting the Standard for Luxury Event Coordination
Conclusion: Setting the Standard for Luxury Event Coordination
At Oasis Events, we pride ourselves on delivering bespoke event coordination that exceeds expectations. The successful transformation of the STEAM Museum for Dick Lovett's Ferrari 12 Cilindri launch is just one example of how we create extraordinary events that leave lasting impressions. Our commitment to quality and collaboration continues to set us apart as leaders in the event planning industry.
Connect with Our Partners
For more information on our partners, you can visit:
Dick Lovett Ferrari: Official Ferrari Dealer in Swindon
Genius Projetti: Italian Production Team
